Google Ads & Facebook/Instagram ads management in Nigeria — leads this week
Pay-per-click campaigns on Google Search, YouTube, Facebook, Instagram and TikTok, built and optimised by Topweb to bring enquiries at the lowest cost per lead. Management from ₦50,000/month plus your ad spend; you own the accounts.
Ads are the fastest way to get customers while SEO builds. Done badly they burn money on the wrong clicks; done well they deliver a predictable stream of WhatsApp enquiries at a cost you can measure. We set up tracking first, so you always know exactly what each lead cost.
- Google Search & YouTube ads
- Facebook & Instagram (Meta) ads
- TikTok ads
- Keyword & audience research for Nigeria
- Ad copy, creatives & landing pages
- WhatsApp, call & form conversion tracking
- Weekly optimisation, monthly report
- Remarketing to past visitors
Ads management pricing
| Service | Management fee | Ad spend / term |
|---|---|---|
| Ads management — one platform, set-up, weekly optimisation, monthly report | from ₦50,000/month | Min. spend ₦100,000/month |
| Ads management — multi-platform — Google + Meta (+ TikTok), remarketing | from ₦100,000/month or 15% of spend | Min. spend ₦300,000/month |
| Campaign set-up only — account, tracking, first campaign, hand-over | ₦50,000 | One-off |
| Landing page — conversion-focused page for the campaign | from ₦80,000 | One-off |
Ad spend is paid directly to Google/Meta/TikTok from your own account. Naira cards and bank payments are supported on all three platforms.
From onboarding to leads in a week
Onboarding
Access to (or creation of) your ad accounts, tracking installed, goals agreed.
Build
Keywords/audiences, ad copy and creatives, landing page if needed.
Launch & optimise
Live within 5–7 days; bids, keywords and creatives tuned weekly.
Report
Monthly: spend, leads, cost per lead, and the plan for next month.
Ads management — FAQ
How much does Google Ads management cost in Nigeria?
Topweb charges from ₦50,000/month to manage campaigns, with a recommended minimum ad spend of ₦100,000/month paid directly to Google or Meta from your account. Larger budgets are managed at 15% of spend.
Google Ads or Facebook/Instagram ads — which is better?
Google Ads captures people already searching for your service (high intent — best for services, B2B, urgent needs). Meta ads create demand among people who match your customer profile (best for products, fashion, food, events). Many businesses run both.
How quickly will I get leads?
Campaigns go live within 5–7 working days of onboarding and usually produce the first enquiries within the first week. We optimise weekly; cost per lead typically improves 30–50% over the first 2 months.
Can you set up conversion tracking?
Yes — WhatsApp clicks, calls, form submissions and Paystack purchases are tracked so every naira of spend is attributed to a lead or sale.
Do I need a landing page?
A focused landing page usually halves cost per lead compared with sending ads to a homepage. We build them as part of the Growth package or from our website services.
Who owns the ad account?
You do. We work inside your Google Ads and Meta Business accounts, so you keep the history and data if you ever leave.
Get leads this week
Tell us your service and monthly budget on WhatsApp — we’ll reply with a campaign plan and expected cost per lead.